Remember elevator speeches? How often have you drilled your staff or your board on condensing your mission, vision, purpose or case into a 30-second mouthful? Well, in today’s world of short messages and even shorter attention spans – 30 seconds is too long.
I got this tip from Warren Riley of NPO Solutions at breakfast last week in Pasadena. He held a retreat for a board and after all the hours of orientation and reams of material – he asked them to sum it all up … in a tweet!
What a great idea. I loved it. Not only do you get your best fundraisers and ambassadors – your board members – sitting around parsing through your mission, but you also get to teach the less progressive ones about twitter.
Tweet at the retreat. Sweet!